What’s in a Web 2.0 name?

So, we have always gotten little pings from valued advisors…about how our name ExpoTV may be holding us back. Here are some comments:
1) “Expo” doesn’t connote anything
2) “Expo” connotes a B2B
3) “Expo” connotes the world’s fair
4) “TV” anything is bad

My comeback has always been…Amazon was once a rainforest region. Back in ‘the day’, I worked for Oxygen Media, the women’s programming network. The name Oxygen came to Gerry Laybourne in a dream…it was meant to connote a breath of fresh air for women viewers, and a refreshing place to create for show producers. An exec in the marketing group who had the daunting task of owning the word Oxygen for American TV viewers once said to me, “If I could name it ‘Cable-network-for-women-18-to-49′ I would have done that.”

Expo came to my co-founder and me one day while traveling. It meant to us a place where like-minded enthusiasts gather to exchange ideas, see new things, and get to interact — all with stuff, products, things — in an atmosphere of no high-pressured sales people. Like the MacWorld Expo, Web 2.0 Expo, here is even the Waste Expo 2008. These are all people who share a passion for something — mostly products — and feel this is the place they can express themselves and be valued for their enthusiasm.

So, yes, Web 2.0 convention is to have a nonsensical (read: copyrightable) name with two of the following:
1) “Z” sound, which can be an X or a Z
2) end in a vowel
3) have a double o “oo”
That includes squidoo, kaboodle, xobni, zoho

So, ExpoTV doesn’t really fit. But we did get the copyright.