EXPO defines Retail Video Syndication
Posted: July 13th, 2010 | 1 Comment »
What do you notice about the past few press releases that we’ve put out?
- SellPoint and EXPO Announce Consumer Video Review Syndication Partnership (July 2010)
- P&G Launches The New eStore with EXPO Reviews (May 2010)
- EXPO announces syndication partnership with Alice.com (March 2010)
Can anyone see any similarities? If you said, “This seems like the launch of an EXPO eCommerce Network, or the XEN,” then you’re right!
What you notice with these past three releases is that we are announcing further and further distribution extensions of our video catalog. These extensions are very targeted…
- ALICE.com is the hottest new CPG distribution concept in a while
- The eStore is the groundbreaking etailer exclusively dealing with P&G products
- SellPoint is a vendor relationship that can distribute rich media content to the product pages of hundreds of retailers on a turn-key basis
These extensions are on top of distribution to leading commerce engines shopping.com and smarter.com.
EXPO has a mission of putting our video “wherever people need product information”. As we watch that number of ‘wherevers’ fragment further and further, EXPO has created a turn-key solution to reach far flung destinations. With 300,000 digital video assets and a flexible media management system, EXPO can power relevant video instantly across targeted, ROI-driven retail partners. More announcements will be made in the coming weeks, so stay tuned.
[...] Today we launched the first third-party video product reviews on Amazon‘s product page. These videos were placed onto the product page of our P&G client, Gain detergent. As many of you may know, EXPO has a mission of placing our unbiased video reviews wherever consumers are shopping. I first wrote about our Retail Syndication efforts here. [...]