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Rise of Social Commerce Videos by EXPO

Posted: October 7th, 2010 | 5 Comments »

EXPO’s community and team put together some highlight videos to help kick off the conference by the Altimeter Group. The topic was Rise of Social Commerce, and is streaming live via uStream. We hope our videos help remind attendees that the “Social” part means people, not technologies. (The 10,000 watt speakers might have blown out some audio in the Four Seasons…sorry about that.) Until Matt Cheuvront gets off his duff and puts this up at the conference site, here are the videos in all their glory:

Overview of Social Commerce

Mobile usage


Desire to share online

There were some questions about how we selected these folks, in order to give context about the demo reflected. Because these videos were meant to complement Altimeter’s framework, our reels were created quickly after the first draft of the research was completed by Lora Cecere. So, we didn’t balance the diversity for them as we usually would for client engagements. We put out a broad request to our members, and these were the folks who responded rapidly. Would love to delve further into what other demos think about social commerce as well…please contact me anytime!

(Thanks to my super sharp team: teresa & jess & matt mcclain.  UPDATE:  Matt C, we love you!)


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5 Comments on “Rise of Social Commerce Videos by EXPO”

  1. 1 Rise of Social Commerce: Photos, Slides, Wrapups #RSC10 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing said at 4:27 pm on October 7th, 2010:

    […] Videos from ExpoTV of real consumers talking about ‘Social Commerce’ can be found here […]

  2. 2 Rise of Social Commerce: Photos, Slides, Wrapups #RSC10 | MarketingTypo.com said at 3:14 am on October 8th, 2010:

    […] Videos from ExpoTV of real consumers talking about ‘Social Commerce’ can be found here […]

  3. 3 Recaps & Wrap-ups from Around the Web said at 6:58 pm on October 12th, 2010:

    […] Videos from ExpoTV of real consumers talking about ‘Social Commerce’ can be found here […]

  4. 4 MarketingNode.com | Blog | Rise of Social Commerce: Photos, Slides, Wrapups #RSC10 said at 5:58 am on October 15th, 2010:

    […] Videos from ExpoTV of real consumers talking about ‘Social Commerce’ can be found here […]


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