I’m an entrepreneur in New York City. I am co-founder of EXPO Communications (expotv.com). We are the largest source of unbiased consumer videos in the world. We have a community of thousands of consumer contributors, top Fortune 500 brand participation, and distribution across the largest video, social and commerce platforms. And, did I mention over 300,000 safe, structured, relevant, sincere and authentic videos about products.
In my role, I get to see a lot of interesting things from competitors, partners, journalists, entrepreneurs, investors, friends. They understandably revolve around video, social marketing, commerce and entrepreneurialism. I thought I would blog about some of the interesting trends I see, based on my limited view of the world.
Other frameworks about me to know: EXPO is co-founded by myself and my husband. He gallantly took the president title because we started with a plan where I had more contacts. However, through Expo’s evolution, I’d say he may now be the more equal of equals. I continue to be inspired by him daily.
Prior to EXPO, I was the CFO of Oxygen Media, where I had been part of the core founding team. I left as Oxygen turned profitable, and it has since been sold for over $1 bil to NBC Universal. I joined Oxygen after following my boss, Geraldine Laybourne, from our division at The Walt Disney Company overseeing the cable assets. I had been at Disney prior to that in LA’s corp strat group, and at Morgan Stanley for a few years before that.
Somewhere in there I attended Harvard Business School and the University of Michigan. I’m also the mom of two elementary school kids, but doubt I will ever feel knowledgeable to write about that subject.